A year of work. Twelve pages. Three weeks. A head start, not a ghostwriter. We take the laborious part — word counts, juror criteria, section structure — so your hours go to the writing that actually wins.
For the agencies that —
won the work and lost the writing.
You know the year. The campaign ran. The numbers came in. The case is real — and you have the receipts. The brief, the strategy deck, two rounds of qual, the post-launch tracker, the press, the awards, the client praise. A folder full of evidence. A case in your head. A year you'd actually nominate.
Then the Effie deadline lands and you have three weeks to turn it all into twelve pages a jury you'll never meet decides everything on.
What happens next is the same every time. A senior strategist starts the draft on a Tuesday, gets pulled into a pitch on Wednesday, picks it up Friday at 9 PM. By Saturday morning the case study link rotted, the data tab in the analytics deck doesn't match the slide, and the challenge section was written before the strategy section. The judges' criteria get pasted in at midnight on the last day.
The submission goes in. It's fine. Not the work you actually did.
Eff Effie. Until we built something for it.
We respect the craft of writing. Effie Builder isn't a ghostwriter — it's a head start. The laborious part gets handled: word counts, juror criteria, section structure, evidence cross-referencing. Your hours go where they actually win the jury — the framing, the killer line, the argument that lands.
Most AI tools summarize. This one reasons. It reads your raw material the way a former juror reads a submission on a quiet Sunday — looking for the load-bearing case, the missing proof, the contradiction that'll get the entry punted in round one. Then it drafts with that diagnostic baked in.
You don't get a deck. You get a working draft — section by section, word counts respected, jury criteria threaded through, with inline [REVIEW] flags wherever the evidence isn't strong enough yet. The case stays yours. The craft stays yours. The merit stays yours.
Brief, strategy deck, qual reports, post-launch tracker, press hits, screenshots — PDF, DOCX, PPTX, XLSX, plain text. Whatever you have. The agent reads it the way a senior would on a Sunday.
Against patterns from winning cases. Red flags for blockers. Yellow for weaknesses. Blue for places to sharpen. The output is the read your senior strategist would give if she had a quiet Sunday with the file.
Section-by-section, with word limits respected, jury criteria threaded through, and inline [REVIEW] flags where the case still needs evidence. PT-BR, EN, ES, FR, AR, ZH — region detected automatically.
The case in your head finally makes it into the submission you actually file.
You're a strategy director, awards lead, or agency CEO who knows the work. The kind of agency that's already submitted to Effie before — and watched a strong case lose because the writing didn't carry it. You've spent a Saturday on a submission that should have been done on a Tuesday.
You don't need another writer. You need a senior reviewer who has read every winning case in the last decade, available the moment you need her, who'll tell you which version of the challenge is the one the jury will reward — and which paragraph is the one that'll lose them.
Effie Builder is that reviewer. Beta-locked. Hand-selecting the first ten agencies. If your team is staring at a submission deadline this season, you should be one of them.
Twenty years on agency floors — Edelman, VMLY&R, Saatchi & Saatchi. Strategy lead on Effie-winning work for Nike, Guinness, White Claw, Hulu, Unilever, Diageo. I have written submissions that won and watched submissions that should have won lose. The difference, almost every time, is the writing.
I built Effie Builder for the version of me who had three weeks to turn a year of work into twelve pages — and didn't have time to do the case justice. It's the senior reviewer I always wanted in the room.
— Thiago Bersou, Founder, Studio Panama Red
Private beta. Hand-selecting the first ten agencies. If your team is submitting this season, you should be one of them.